Guillermo is currently working as Executive Creative Director at Wieden & Kennedy São Paulo. As the eighth office to join the global network, the Sao Paulo location already works with client such as Nike, Coca Cola, Levi’s, and Heineken among others.

Before joining W+K, Vega was Regional Creative Director and oversaw Latin America from the Y&R headquarters in New York. He also worked as global CD for Dell and Bacardi as well as group CD for Virgin Atlantic and VH1.

Guillermo was appointed General Creative Director of Y&R Argentina in 2004. Under his creative leadership, his office was honored as a Top 10 Agency in the 2006 Gunn Report.

He has won several national and international awards at prestigious advertising festivals and has participated as jury member at award shows including D&AD, Cannes, AICP, Clios, Art Director’s Club, London International, FIAP, New York Festivals, El Ojo de Iberoamérica and El Sol.