What It Takes gave women’s basketball a hip hop anthem built from truth, not hype. Powerade partnered with Flau’jae Johnson to create a track that captured the grind behind the game. The hours. The pressure. The work no one applauds.

Instead of interrupting the tournament with ads, Powerade contributed to the culture around it. By launching a full track across music, social, and broadcast, Powerade showed up as fuel for the work, not the win. A brand that understands what it actually takes.